Having worked with such a world-renowned brand like Ford for so many years, Pure Innovations knew that this design, like every other, needed to be show-stopping. Ford wanted an eye-catching piece to really draw the crowd in at the Annual Motor Show Exhibition. Therefore, Pure Innovations set about creating a display that couldn’t be missed.
Pure Innovations built giant letters made from wood. These letters were 20-foot x 12-foot each, and spray painted to give a clean and modern feel to the lettering. The giant ‘TRANSIT’ sign couldn’t be missed in the exhibition space. To give the letters a twist on traditional signage, Pure Innovations built each letter on a small plinth, which gave them a floating appearance.
This display was so well received, not only did it get used in Germany, but it even went on to be displayed in Barcelona and Los Angeles. That was one well-travelled Transit! Pure Innovations really focus on great craftsmanship in all respects. Whether it’s designing a shoe box on CAD or assembling 20-foot wooden letters in Germany, nothing is overlooked.
