Pure Innovations were challenged with the task of creating a simple and elegant display unit for Infinity & Co to showcase their jewellery in House of Fraser.
Creating the perfect display unit posed a series of challenges. The unit had to act as a simple platform for the delicate jewellery, whilst simultaneously needing to be well-lit, and secure to help protect the jewellery.
To overcome these challenges, the display was created out of 8mm clear acrylic. This ensured that the attention of the viewer remained on the products which it was showcasing. To further accent the jewellery, a base made from white suede with LED lighting was added to help reflect light off the pieces, highlighting the intricacies of the designs. The juxtaposition of the white suede against the metal jewellery displayed created a very sleek and modern appearance whilst being timeless in nature, allowing the display cases to be infinitely re-used.
As well as keeping to the strict brand guidelines as set out by Infinity & Co, Pure Innovations also ensured the unit was lockable, providing a high-level of security whilst the product was on the busy shop floor, as well as UV bonding the unit to provide a ‘museum standard’ finish. Pure Innovations pride ourselves on our high attention to detail, and this display unit for Infinity & Co was no exception.
From our work with Infinity & Co, Samantha McDermid, Managing Director, said “Working with the team at Pure Innovations makes designing and purchasing our display needs easy and efficient. They are all so professional and work hard to meet tight deadlines. Nothing is too much trouble and if there is ever any kind of problem I have the confidence that they will put it right before it becomes an issue”.
Being able to provide such a high level of customer care whilst continuing to improve and expand on our innovations is something we’re extremely passionate about here at Pure Innovations.